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What is active rebalancing, and how does it work?

Active rebalancing is the process of strategically buying and selling assets in your portfolio to maintain the ideal balance of diversification, risk, and growth potential, ensuring your portfolio stays aligned with your financial goals as markets evolve.


When you start your investment journey with us, our team curates a portfolio by allocating your funds into a mix of assets that match your time horizon and risk tolerance. Over time, as the market moves, the growth of some of your holdings might outpace the others, leaving you overexposed to higher-return—but also higher-risk—assets. Since these selling opportunities come and go quickly, we use an active rebalancing strategy to act quickly on these market movements and get you back to your target allocation without missing a beat.


As a hypothetical (simplified) example, let’s say an investor begins with their initial investment funds of $10,000 as shown below. Over time, Champagne has a particularly bullish run, and the Champagne holdings grow faster than the other two regions in their portfolio.



Initial portfolio (pie chart)

33% / $3,333 Bordeaux

33% / $3,333 Champagne

33% / $3,333 Napa Valley

Growth

Bordeaux +23.8% →

Champagne +102.5% →

Napa Valley +23.8% →

Resulting portfolio (pie chart)

27.5% / $4,125 Bordeaux

45% / $6,750 Champagne

27.5% / $4,125 Napa Valley


Now, almost half of their portfolio’s value is staked on the success of a single region. That’s more risk tolerance than ideal for this investor. If the Champagne market were to reverse course, this investor would experience outsize losses.


To rebalance this portfolio, our team would note the strong growth in Champagne and reduce the portfolio exposure accordingly. 


Before rebalancing (pie chart)

27.5% / $4,125 Bordeaux

45% / $6,750 Champagne

27.5% / $4,125 Napa Valley

Rebalancing

Buy $825 Bordeaux →

Sell $1,800 Champagne →

Buy $825 Napa Valley →

Rebalanced portfolio

33% / $4,950  Bordeaux

33% / $4,950 Champagne

33% / $4,950 Napa Valley


In short, active rebalancing helps keep your portfolio at the right level of risk for you. It’s built right into our platform, so you can rest assured that your holdings will be maintained at the optimized risk-reward balance, and you won’t need to lift a finger (or worry about following wine index tickers).